这本书探讨了信任在专业服务中的关键作用。书中主张,与客户建立信任是在这一行业取得成功的关键,并为希望深化客户关系的专业人员提供了实用建议。梅斯特(Maister)及其合著者剖析了信任背后的心理机制,并给出了与客户培育信任的一套框架。他们还讨论了倾听、沟通和诚信在建立信任中的重要性。
This book explores the critical role of trust in professional services. The book argues that building trust with clients is essential to success in the industry and offers practical advice for professionals looking to deepen their client relationships. Maister and his co-authors offer insights into the psychology of trust and provide a framework for developing trust with clients. They also discuss the importance of listening, communication, and integrity in building trust.