诺曼·K. 克拉克(Norman K. Clark)所著的《律所双赢定价》(Win-Win Pricing for Law Firms)探讨了律所如何在价格高度敏感的法律市场中兼顾盈利能力与客户满意度。书中提出了“双赢定价”(Win-Win Pricing)这一概念——一种着眼于透明度、价值契合与可持续盈利的策略,突破了按小时计费或固定收费等传统模式。
"Win-Win Pricing for Law Firms" by Norman K. Clark explores how law firms can balance profitability with client satisfaction in a highly price-sensitive legal market. The book introduces the concept of Win-Win Pricing, a strategy focused on transparency, value alignment, and sustainable profitability, moving beyond traditional models like hourly billing or fixed fees.