如果体验通过记忆、情感和意义创造价值，那么体验团队就需要更好的方法，去衡量超越触达、到场人数和曝光量的东西。体验从业者承受着证明价值的压力。于是行业便沿用其已有的指标：到场人数、触达、曝光量、停留时间、点击、分享、营收、人均成本、调查得分、NPS […]
If experiences create value through memory, emotion and meaning, then experience teams need better ways to measure more than reach, attendance and impressions. Experience professionals are under pressure to prove value. So the industry reaches for the metrics it already has: attendance, reach, impressions, dwell time, clicks, shares, revenue, cost per head, survey scores, NPS […]